What Is Social Media Marketing?

To define the term marketing in social networks, let's first analyze the definitions of each word that makes up the term itself.

The word "social" means communication between two parties, and the term "media" is simply a platform or method that people use to "make" social. And "marketing" is the act of promoting products and services that lead to sales opportunities. 

In short, social media marketing is the process of promoting people, brands, products, or services through social media platforms such as Facebook, Twitter, YouTube, LinkedIn. You can also learn more about social media marketing at https://medtechmomentum.com/.

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Let's take a look at some of these platforms separately…


Facebook, the most popular social media site, has two main sides. First, from a purely social point of view, it allows every individual to join in and discover, connect and communicate with whom, whether they are existing friends, school or university colleagues, family members, work, etc.

The other side of Facebook is business. Facebook allows anyone to create a “Facebook Page”, but they offer business owners the opportunity to promote their products and services.

Business owners can also set up Facebook ads to attract visitors to Facebook business pages to attract more customers.


YouTube is a video-sharing website and due to its popularity and a huge source of information on almost every imaginable topic, it is the second-largest search engine (after Google). This means that users use YouTube to search for video content on any topic they want to search. There is no doubt that online videos are one of the most important ways our society can communicate, learn, share and interact with others.

YouTube allows anyone to upload videos of their choice to their own YouTube account for public or private viewing.