A new Facebook bot called Messenger Bot is going to change the way companies interact with their consumers. What is Bot? The Bot is short for Bots, which are short forms of software. What exactly is Bot? A messenger bot is simply a piece of software that uses artificial intelligence (AI) to interact with users. Simply put, these robots know what is being requested and will then formulate an appropriate answer in a much more human like way.
This Facebook application allows businesses such as hotels, restaurants, banks, and other organizations the ability to interact with their customers by using Bots. Bots are essentially programs that automatically send out requests to the major social networking websites. These requests are made by a computer program which is typically written by a customer service representative. The software then sends out replies either by itself or by a designated representative of the business, which usually uses a custom web cam to interact directly with the customer.
With so many new businesses on Facebook and Twitter that rely heavily on customer service, the importance of Messenger Bot cannot be understated. Many of these businesses are relying on social media marketing to generate leads and to gain more followers. Facebook Messenger Bot eliminates this problem by using a web cam to interact directly with the person. In fact, the Facebook Messenger Bot was specifically designed to do this. It may not be as interactive as other popular Bots but it certainly beats the heck out of using email, SMS, and Facebook chat.
Messenger Bot may be one of the first Facebook applications to combine a customer relationship management (CRM) tool with a social media platform. With the addition of Google Maps, Facebook Messenger Bot may be able to take customer service to a whole new level. However, as Facebook, Google, and other social media platforms continue to expand and become more complicated and less intuitive, chat bots will most likely be seen as the standard for social interaction.
The future of automated bots in customer service will most likely depend on whether or not artificial intelligence is capable of learning from mistakes and continue to improve upon itself. A good example of this is the way Amazon's E-commerce systems have improved. If artificial intelligence is built into these systems, the robots will become more efficient and effective over time. However, the cost of such upgrades is not something that most companies can afford. As such, it will most likely be at least a few years before artificial intelligence is ready to replace most humans in most customer service roles.
However, if Messenger Bot proves successful, it could very well change the way companies interact with their customers forever. Since Messenger Bot is able to store data from anywhere around the globe, it will be up to the user to constantly be present and interact with the system. This may very well make Messenger Bot a must have for businesses everywhere. Since it is capable of translating speech, it will also be a good way for businesses to learn more about their customer's real life experience. Since Messenger Bot learns about customer preferences and behaviors, it will be able to better personalize live chat. In this way, a business could learn what types of questions to certain types of customers are asking, which could then be used to create customized e-mail campaigns.
However, it is important to note that Facebook Messenger Bot does not actually replace the need for live chats. The company's first chatbot, Facebook Whisper, did perform some basic tasks, such as posting status updates. However, it was limited to posting status updates only. Since it was just designed to perform basic functions, it failed to take advantage of the new technologies that are being used by artificial intelligence programs to grow a business.