Marketing is the element that can be directly attributed to sales. Reducing your marketing budget will not help increase your business results at all because marketing is about retaining current customers and acquiring new ones. And without customers, your business will hardly survive.
Customer Leads Collection
Do you have contact information of your previous and existing customers? These are leads that can play a crucial role in retaining customers to secure future sales. There is another type of leads that can be categorized as prospects, which are people that are likely to turn into customers after you follow up with them, either through phone calls or emails. Find more info about email marketing for small businesses by surfing the internet.
Collection of leads can be done easily with the Internet. There are a lot of autoresponders and email marketing services that seek to provide you with solutions on lead collection. Oftentimes, people collect leads by offering their site visitors with free information. As mentioned above, you can also retain the email and contact information of your customers after they contribute to the sales of your business.
Social Media Marketing
The development of the Internet, particularly in the field of social media has opened a wide range of opportunities for online interaction. Sites like Facebook, Twitter, and YouTube act as a medium for web user interaction via different methods. People love to go to these sites and spend hours trying to meet like-minded people as well as learning more about a subject that they are interested in.
You can also connect with your target market by solving problems that they have or by adding value to the relationships through giveaways of special discount codes to followers of yours on these social media platforms.